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What is an expert?

What is an expert?

In 1976, a fascinating event referred to as the “Judgment of Paris” took place. An English-owned wineshop in Paris organized a blind tasting in which nine French wine experts rated French and California wines—ten whites and ten reds. The results shocked the wine...
Tribes Video on TED

Tribes Video on TED

I have been listening to TED talks for about 3 years.  They are brilliant! Here’s a Seth Godin talk about Tribes. Here’s the blurb: Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes....

Statistics, Fear and Manipulation

Here’s an interesting observation. It’s from an excerpt from Steven Levitt’s book Freakonomics. Fear best thrives in the present tense. That is why experts rely on it; in a world that is increasingly impatient with long-term processes, fear is a potent...

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