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I read Seth Godin’s blog everyday. His post What are you good at? was an aha moment for me. In the post he explains the difference between process and content.

Why should you care? If you consider yourself an entrepeneur, its a key success factor.  Here’s are some key excerpts from Seth’s blog:

Domain knowledge is important, but it’s (often) easily learnable.

Process, on the other hand, refers to the emotional intelligence skills you have about managing projects, visualizing success, persuading other people of your point of view, dealing with multiple priorities, etc. This stuff is insanely valuable and hard to learn.

As the world changes ever faster [my comment: becomes more chaotic], as industries shrink and others grow, process ability is priceless. Figure out which sort of process you’re world-class at and get even better at it. Then, learn the domain… that’s what the internet is for.

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